A's and B's … Pizza Please!
Sbarro Launches “PizzAchievers” Promotion To Reward Students For Good Grades

MELVILLE, N.Y., June 12, 2006 – Sbarro (www.sbarro.com), the nation’s leading quick service Italian restaurant company, today announced the kick-off of its first annual “PizzAchievers” promotion. On Friday, June 23rd, all PizzAchievers – elementary level students who receive A's and B's – will be awarded a free slice of cheese or pepperoni pizza and a free small soda for themselves and a parent when they present a recent report card and say the secret phrase, “A's and B's … Pizza Please!” 

“As we celebrate our 50th anniversary, it is our pleasure to invite elementary school students and their parents – many of whom have been loyal Sbarro customers since they were children – to celebrate their educational successes,” said Peter Beaudrault, president and CEO of Sbarro.  “PizzAchievers presents us with an opportunity to applaud America’s youth for their achievements, and show our gratitude to our customers for helping Sbarro grow from a single restaurant in 1956 into the world’s leading quick service Italian restaurant company.”

For more information and to find the closest Sbarro participating in the PizzAchievers program, visit www.sbarro.com.

About Sbarro
Over the past five decades, Sbarro has grown into the nation’s leading quick service Italian restaurant company with close to 1,000 units across 30 countries.  Sbarro’s deep Italian roots date back three generations to Naples, Italy and later Brooklyn, N.Y.  The company offers an extensive menu of more than 200 items based on authentic Southern Italian recipes passed down through the Sbarro family.  Sbarro restaurants can be found in shopping centers, airports, universities, rest stops, hotels, stadiums and hospitals throughout the world.  For five out of the past six years, Sbarro has been ranked by Entrepreneur magazine as the #1 quick service Italian restaurant.  Other brands owned by the company include Mama Sbarro and Carmela’s of Brooklyn.  Sbarro is in a joint venture under the name Boulder Creek Ventures, operating steakhouses including Boulder Creek Steakhouse, Rothmann’s Steakhouse, Sagamore Steakhouse, Blackstone Steakhouse and Burton & Doyle.  For more information, visit www.sbarro.com.