Sbarro Brings Barnyard To Its Restaurants
Leading Italian Quick Service Chain Teams With Nickelodeon and Paramount Pictures To Introduce The Barnyard Kid’s Meal, Featuring Collectible Premiums From This Summer’s CGI-Animated Motion Picture

MELVILLE, N.Y., July 27, 2006 – Sbarro (www.sbarro.com), the nation’s leading quick service Italian restaurant company, today announced a partnership with Nickelodeon Movies and Paramount Pictures to bring this summer’s kids’ flick, “Barnyard,” exclusively to participating Sbarro restaurants.  Sbarro guests who purchase a “Barnyard” Kid’s Meal, will receive one of four collectible cups, an interactive Barnyard meal carton, and one of four collectible double-sided jigsaw puzzles all showcasing scenes from the movie, which features voices from Kevin James, Courtney Cox, Danny Glover, Andie McDowell, Wanda Sykes and Sam Elliott.

“We are extremely excited to partner with Nickelodeon, the renowned leader in kid and family entertainment, to bring ‘Barnyard’ to Sbarro,” said Peter Beaudrault, president and CEO of Sbarro.  “Sbarro and Nickelodeon share a common commitment to family values, making the company an ideal partner for our brand.  For more than 50 years, Sbarro’s customers have come to know our restaurants as a place where they can enjoy a delicious meal featuring fresh, high-quality ingredients based on traditional Italian recipes that have been passed down through the Sbarro family for generations.”

The “Barnyard” Kid’s Meal is available from July 14, 2006 through August 21, 2006 with the movie releasing nation wide on August 4, 2006.  Kid’s Meal options include a choice of spaghetti, a meatball sub, or a plain or pepperoni pizza slice, along with a small soft drink and the collectible items. Additionally, for the first time, kids and parents can choose to substitute milk for their beverage choice; a move aimed at promoting healthier meal options. At selected Sbarro locations, Paramount Pictures will support the movie tie-in with local promotional campaigns including free screening tickets and prizes for kids.  For additional information or for a list of participating Sbarro locations, please visit www.sbarro.com.

About Sbarro
Over the past five decades, Sbarro has grown into the nation’s leading quick service Italian restaurant company with close to 1,000 locations across 30 countries.  Sbarro’s deep Italian roots date back three generations to Naples, Italy and later Brooklyn, N.Y.  The company offers an extensive menu of more than 200 items based on authentic Southern Italian recipes passed down through the Sbarro family.  Sbarro restaurants can be found in shopping centers, airports, universities, rest stops, hotels, stadiums and hospitals throughout the world.  For five out of the past six years, Sbarro has been ranked by Entrepreneur magazine as the #1 quick service Italian restaurant.  Other brands owned by the company include Mama Sbarro and Carmela’s of Brooklyn.  Sbarro is in a joint venture under the name Boulder Creek Ventures, operating steakhouses including Boulder Creek Steakhouse, Rothmann’s Steakhouse, Sagamore Steakhouse, Blackstone Steakhouse and Burton & Doyle.  For more information, visit www.sbarro.com.

About Nickelodeon Movies
Nickelodeon Movies is the feature film development and production division of Nickelodeon which produces movies for kids and their families in association with its sister Viacom company, Paramount Pictures. Nickelodeon Movies was created in 1993 to develop and produce several types of films, which include star-driven family event movies, kids’ first movies and animated features, all of which bring extraordinary events, characters and situations into everyday contemporary life. Nickelodeon feature film releases have grossed more than a half billion at the box office and include the Oscar(R) nominated "Jimmy Neutron: Boy Genius," "Rugrats Go Wild," "Rugrats," "Snow Day," "Rugrats in Paris: The Movie," "Clockstoppers" and "The Wild Thornberys Movie," among others. Nickelodeon, Nickelodeon Movies and all related titles, characters and logos are trademarks of Viacom International Inc.